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In the fast-moving world of X (formerly Twitter), going viral isn’t just luck—it’s science. While there’s no guaranteed formula, understanding the mechanics of engagement and content psychology can drastically improve your chances. Let’s break down how high-performing threads capture attention and drive massive interactions. 1. Hook Them in the First TweetThe first tweet in a […]

In today’s digital-first world, a company’s leadership is often the face of the brand. Founders, CEOs, and CXOs who master personal branding on platforms like Twitter (now X) can amplify their influence, attract the right opportunities, and build credibility with their audience. Here’s why personal branding on X is a game-changer for leaders, and how